Flow Software & NZ Post
February 22, 2018
Flow Software & Lewis Road Creamery
February 22, 2018Simplifying Weatherbeeta's Onling Global Expansion
Statistics
- 10+ Brands under Weatherbeeta group
- 50+ Stores worldwide
Testimonial
“Our internal IT Team worked closely with our Flow Developer to build out numerous connections and mappings to meet the requirements of this complex project. Our Flow developer ensured all data flows were tested thoroughly, resulting in on time and reliable data flows to multiple international markets playing a big part in the project's success.”
Eddie Tucker
Global Head of IT, Weatherbeeta
Challenge
Weatherbeeta is the world's largest supplier of equestrian goods, owning and distributing a range of leading brands including WeatherBeeta, and Horseland. With a 30 year track record of providing outstanding quality in equestrian and dog accessories, Weatherbeeta expanded their distribution markets to include Australia, New Zealand, UK, USA and Europe.
In early 2023, Weatherbeeta Group commenced a Global Project to consolidate and upgrade its separate eCommerce B2C platforms and to deliver new B2B Channels to the US, UK and European Markets.
Innovative data synchronisation: Weatherbeeta relies on Flow to provide a centralised eCommerce automation stack that operates across their geographic regions. This standardised deployment manages dynamic data flows including orders, pricing, inventory and products with the ERP in each country and enables Weatherbeeta to continue using its aged ERP platforms without costly upgrades. Ultimately, Flow helps deliver secure, standardised global eCommerce capabilities and significantly improved customer experiences.
The integration of Flow has not only streamlined Weatherbeeta's operations but has also allowed the company to maintain its competitive edge in the equestrian market. By leveraging Flow's automation and data management capabilities, Weatherbeeta ensures that customer interactions are smooth and efficient, fostering loyalty and satisfaction across its diverse customer base. This technological advancement positions Weatherbeeta to adapt swiftly to market changes and customer demands, securing its place as an industry leader well into the future.
Reaching global markets: By implementing this cutting-edge solution, Weatherbeeta can focus on expanding its market reach and enhancing customer engagement without the burden of outdated technology holding them back. The seamless integration across multiple regions ensures that all departments can operate efficiently, supporting the company's growth ambitions and commitment to high quality service. This strategic move not only optimizes operational efficiency but also reinforces Weatherbeeta's reputation as a forward-thinking leader in the equestrian industry.
Discover how Flow can help to simplify complex global dataflows through our flexible, scalable integration platform.
