Flow Software is thrilled to announce it has engaged Marshall Hughes of Freight Companies Australia (FCA) to help grow its Australian operations, supporting the logistics and distribution market.

With Flow Software’s strong expertise in developing integration technology for logistics customers over the last 18 years, and Hughes’ 25 years of experience in logistics technology consulting, it was a natural fit.

Flow Software’s growth in the logistics industry comes off the back of an already strong customer base in Australia of over 150 customers, with 6 in logistics and growing.  Flow has a strong reputation in the New Zealand logistics market already, boasting customers such as Kotahi, Fliway, Coda Group, Mondiale, Move Logistics and Big Chill Refrigeration. Working with these industry leaders has allowed Flow Software to deliver software and solutions that meet the needs of the logistics and distribution market, particularly around compliance, automation of orders for pick pack and dispatch, time and cost tracking and efficiencies.  Unleashing this experience and knowledge to empower Australian logistics businesses was a logical next step.

Hughes says he sees Flow Software as leaders for integration and EDI solutions in the logistics industry.  “As logistics companies introduce smarter technology solutions, the ability for systems and businesses to talk to one another becomes critical.  I’ve seen companies resorting to using Excel, rekeying data or bespoke solutions, then learned about Flow and reaped the rewards of what Flow delivers”

David Masters, Flow Software CEO outlined the opportunity. “Flow Software is a cost effective, smart and fast solution to the problem of communication between independent best of breed software and between businesses for logistics and supply chain companies. Flow’s unique approach to the genuine challenges around integrating software adds tremendous value to our customers and their trading partners”

Flow Software’s Australian expansion was fast-tracked via New Zealand Trade & Enterprise’s research team and the On-Frontiers programme. Masters said “We were introduced to Marshall by NZTE, and the relationship has developed from there. NZTE has been instrumental in our growth plans and this is one example of that”. Chris Tozer from NZTE commented “We see these types of relationships develop often through the work we do with companies. With Flow’s track record in this space, Marshall’s experience and the need for connectivity, there’s a real gap being filled and it’s exciting to be involved”

Get in touch with Flow Software and Marshall Hughes to learn more about how Flow Software can support your digital transformation and connectivity needs.

Find out more | P: +61 419 134 461 | E: hello@flowsoftware.com.



About Flow Software

Flow Software has been helping businesses of all sizes achieve digital transformation and operational efficiency since 2003. Flow Software’s highly scalable Integration Platform and simple interface is the fast, easy and cost-effective integration solution for businesses looking to connect past, present and future technologies seamlessly, in less time and at lower cost.


About Freight Companies Australia (FCA)

Freight Companies Australia was founded in 2020 with a single mission: to help businesses prosper by using the most suitable combination of Australian Freight Companies and technology solutions. FCA approaches each client with fresh eyes to develop customized, unique strategies using its knowledge of transport companies and technology.