Challenge

For over 25 years, Volvo Cars New Zealand has worked closely with Volvo Cars internationally to import and distribute vehicles across NZ. Having more than doubled sales since 2019, Volvo NZ are now bringing on board their new fleet of electric vehicles. In response to the changing market demand, Volvo is acutely focused on maintaining its huge success last year as NZ’s fastest-growing European luxury car brand.

To support the move to an online sales model in an increasingly eCommerce-forward market environment, Volvo Cars required all EV sales to be captured in a global centralised CRM. However local retailers were reluctant to invest more time and money into technology and training and move from their existing, feature rich and well-loved CRM system.

Unlock Sales - Fast!

Volvo NZ wanted to focus its Resellers' sales and technical training on the new C40 and XC40 Recharge Pure electric models and didn’t want the added distraction of implementing and training a whole new CRM system. This would involve managing a major migration and training for all users.

With Flow’s Statelake integration, this extra effort and cost are avoided, and all staff can continue using their local, preferred CRM.

Statelake seamlessly manages the automatic transfer of data between both systems, allowing the sales teams to go hard, go fast, and start selling quickly.

Use the right tools for the right job

Flow’s Statelake integration platform enables seamless connectivity between the resellers' local CRM system, Autoplay, and Volvo’s international CRM, Salesforce. The integration allows leads, opportunities, orders, and customer data to be automatically pushed from one system to another in near-real time.

This avoids the manual data entry and management of two separate CRM systems, providing real-time visibility on all EV sales.

Capture New Opportunities

New Zealand is enthusiastically on board with electric vehicles, with over 40% of new car sales now either fully electric or hybrid. Statelake’s integration allows Volvo Cars NZ to offer their new EV range in a much more efficient way.

Statelake gives real-time visibility to resellers, distributors, Volvo Cars NZ and International at every stage of the sales process and ultimately provides a far superior customer experience.