For over 25 years, Volvo Cars New Zealand has worked closely with Volvo Cars internationally to import and distribute vehicles across NZ. Having more than doubled sales since 2019, Volvo NZ are now bringing on board their new fleet of electric vehicles. In response to the changing market demand, Volvo are acutely focused on maintaining their huge success last year as NZ’s fastest growing European luxury car brand.
To support a move to an online sales model, Volvo Cars required all EV sales to be captured in a global centralised CRM. However local retailers were reluctant to invest more time and money into technology and training and move from their existing, feature rich and well loved CRM system.