Flow Software at the iMedia Summit.

The iMedia Retail Summit is an annual gathering of some of the biggest names in retail and eCommerce — and the vendors who help power their success. This year’s event was packed with thought-provoking conversations and insights into the rapidly evolving commerce landscape.

A standout theme was the rise of generative and agentic AI — the fusion of creative reasoning and autonomous execution. For retail businesses, this signals a shift: systems must now surface relevant, real-time data to support intelligent, AI-assisted decision-making.

This requires more than just connected systems — it’s about orchestrating them. It demands a flexible integration layer that makes business data available, interpretable, and ready for intelligent action.

This mindset aligns strongly with Flow’s direction. From our investment in self-service integration visibility, to our transition toward stateful, event-driven architecture, we’re focused on helping customers move from reactive data plumbing to proactive, AI-enabled operations.

Exciting times ahead!