Woolworths EDI compliance. Managed, not left to your IT team.
We run your Woolworths EDI integration end-to-end. Your team runs the business.
Woolworths mandates EDI for supplier transactions. Non-compliance means chargebacks, delays, and delisting risk. Flow manages the setup, monitoring, and ongoing compliance so your team doesn’t have to learn EDI.
Woolworths EDI isn’t optional. Getting it wrong is expensive.
Woolworths requires suppliers to exchange purchase orders, invoices, advance ship notices, and goods receipts electronically. If you supply them, EDI compliance is a trading requirement, not a nice-to-have.
Invoice chargebacks
1 to 5% of invoice value. On grocery volumes, that adds up fast.
Order processing delays
Manual re-keying when EDI fails. PO acknowledgement required within the retailer’s timeframe.
Delisting risk
Persistent non-compliance puts your supplier status at risk. 100% compliance on promotional lines. No exceptions.
IT team overload
Your 1 to 3 person IT team is already stretched across ERP, security, and infrastructure. EDI maintenance shouldn’t be their problem too.
We manage your Woolworths EDI. End to end.
Flow connects your ERP to Woolworths and manages the integration on an ongoing basis. Not a one-off build. Not a platform you have to learn. A managed integration partnership where we handle the technical complexity so you don’t have to.
Setup and mapping
We configure the EDI connection between your systems and Woolworths. Purchase orders, invoices, ASNs, goods receipts: all mapped to your specific requirements.
Proactive monitoring
We watch your EDI flows and act before problems reach you. Not waiting for a ticket. Acting on exceptions as they happen.
Ongoing compliance
When Woolworths changes requirements (format updates, new document types, rule changes), we handle it. You don’t need to know it happened.
Business reviews
Regular reviews to assess integration health, transaction volumes, and upcoming changes. You stay informed without carrying the work.
Support when it matters
Something goes wrong at 2am? We’re on it. Your business hours are our business hours, with extended coverage for critical flows.
Every Woolworths EDI document type. Covered.
Flow handles all EDI document types required for Woolworths compliance.
| Document Type | What It Does |
|---|---|
| Purchase Orders (ORDERS/850) | Receive and process inbound orders from Woolworths automatically into your ERP. |
| PO Acknowledgements | Confirm receipt within Woolworths’ required timeframe. Automated from your system. The 2-hour window is not a suggestion. |
| Advance Ship Notices (DESADV/856) | Notify Woolworths of shipment details before goods arrive. Automated from your dispatch process. |
| Invoices (INVOIC/810) | Send compliant invoices electronically. Eliminate manual processing and chargeback risk. |
| Goods Receipts | Receive confirmation that Woolworths has receipted your delivery. |
| Retailer-specific formats | Custom document requirements specific to Woolworths’ systems and processes. |
Built for Australian suppliers who’d rather run their business than manage EDI.
Flow’s Woolworths EDI service is designed for Australian FMCG suppliers, wholesale distributors, and manufacturers who supply Woolworths and need reliable, compliant EDI without building an in-house integration capability.
You supply Woolworths (or are about to)
New supplier onboarding or existing supplier needing better EDI compliance.
Your IT team is small (1 to 3 people)
Already running ERP, security, and infrastructure. Can’t absorb EDI operations on top of everything else.
You use an ERP (D365, SAP, NetSuite, MYOB, Pronto)
We connect to your existing system. No rip and replace.
You want someone to run it, not just set it up
A managed integration partnership, not a build-and-walk-away project.
We know Woolworths EDI compliance. We’ve been doing this for 20 years.
Flow is a specialist integration operator for ANZ mid-market businesses. Not a global platform trying to cover every market. An ANZ operator that knows Woolworths requirements and keeps your EDI compliant long after go-live.
AU and NZ retailer expertise
We manage EDI compliance for Woolworths, Coles, and Foodstuffs NZ. Same platform, same operations team across both markets. If you supply on both sides of the Tasman, we cover both.
We run it. You don’t have to.
We build it, operate it, and keep it running. You don’t need EDI expertise on your team.
ANZ hosted. ANZ operated.
AWS Sydney region. Your data stays in ANZ. Support from people in your timezone.
140+ businesses. 11-year average partnership.
Fewer customers, deeper responsibility. We don’t churn because we stay accountable for outcomes, not just uptime.
Get Woolworths EDI sorted. Talk to us.
Tell us about your Woolworths EDI requirements. We’ll come back to you within 2 business days with an initial assessment.

